Corporate Philosophy


We aim to provide beauty and safety as well as to create happy living environments
Although our philosophy contains the term "happy living," we are not talking about materialistic wealth based on the pursuit of quality and quantity.
We consider everyday living, where people are able to perform ordinary activities in an ordinary way, in peace and in a good health condition, to be the normal order of things, and we believe that true richness is found in this state.
Rather than pursuing materialistic perfection through trends and brands, we aim to realize "zero = 0," i.e. "an ordinary lifestyle (neutrality)." We believe this above all to be "True Happiness" and consider it our mission to provide such an environment to people. People burdened with eczema, allergies and various ailments and disabilities are unable to experience the fashion and services that people in good health take as a matter of course. We aim to provide unormalityv to people who are burdened with such negative factors in their daily lives.
Margaret Josefin Japan considers the normality that we take for granted when we are peaceful, healthy and free to be true richness, and our philosophy, thoughts and aspirations are based on a code of conduct that supports the search for this concept of neutrality, of "zero" living.