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Developmental Concept |
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Reviewing the things that customers worry about, have trouble with, or have given up on
Laughing, crying, walking, eating, dreaming - all these things are "ordinary" activities for us. By exploring the common happiness of these "ordinary" things and reviewing areas that customers worry about, have trouble with, or have given up on, we are striving to develop products that help such people find solutions through washing. Rather than making general merchandise, we aim to actively approach the kind of worries (like halitosis) that trigger inferiority complexes and resignation in people. We are committed to providing products that support realization of the ordinary state, i.e. 0 (zero: the state of no burden).
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